Brand, references and saved styles
Give new content a consistent starting point without locking every post into one layout.
Set up your identity
Each organization has one brand. Use separate organizations for different accounts or clients.
- Open Your brand and set the creator name, audience and voice.
- Upload a transparent logo and choose its position and color behavior.
- Check the mark against light and dark imagery. Automatic contrast is a starting point; use a color override where needed.
Show what you mean
Upload reference screenshots and explain what you like: type pairing, image crops, spacing, color or composition. References guide creative direction; they do not automatically become media inside your posts.
Use and save styles
Choose a preset in the editor or describe a style to AI. The question-mark beside Your style library explains how saved styles work. Paid AI style proposals are saved for reuse. Use Save current style to keep a manual direction. Choose whether a style applies to one slide or the whole carousel.
Reuse a whole structure
A recipe keeps layouts, typography, text pacing and example copy. Open Reusable recipes in an editor, name the recipe and save it. Use it from Create to start a new draft.